Every time you use the word “disruptive” a meteor sets course toward Earth.
Oh no, what can I do?
If that headline got you worried or, at least, gave you a chuckle, you came to the right place. Brands say they want to speak differently and be unique. But too often most of them repeat the same empty buzzwords, making it hard to distinguish between one and another. When asked what those words mean, about 95% don’t know how to answer. And if they don’t know, their audience will know even less. My work is to help you tell your story like it is so that people feel compelled to take action.
Words & words